If you’ve ever found yourself torn between stacking up loyalty points or scoring instant cashback at your favorite dispensary, you’re not alone. Cannabis buyers today have more choices than ever when it comes to rewards programs—and figuring out which one actually benefits you most can feel like a puzzle. Let’s break it down so you can get the most bang for your buck (or bud).
Why Loyalty Points Can Be Awesome
Loyalty points are like leveling up every time you shop. Spend money, earn points, and trade them in later for discounts, swag, or maybe even a free eighth of your go-to strain. Here’s what makes points appealing:
- They’re fun: Watching your points climb after every purchase can feel like a game—one that ends with a prize.
- They can encourage bigger hauls: Need just a little more to reach your next reward? It’s easy to justify tossing another pre-roll or edible into your basket.
- They add personality: Dispensaries can customize rewards with cool perks like exclusive events or limited-edition products, making points feel special.
But points do come with a catch: if the program feels complicated—like needing to do mental gymnastics to figure out how many points equals $10 off—people can lose interest fast. Nobody wants to spend time decoding a rewards system when they could be relaxing.
Why Cashback Is the Straightforward Option
Cashback programs keep things super simple. Buy something, get a percentage of what you spent back as store credit or an immediate discount on your next visit. Here’s why cashback can win people over:
- It’s easy to understand: Everyone knows what 5% back means.
- Instant gratification: You see your savings right away, and that feels good.
- No guesswork: No charts or point conversions—just clear, direct savings.
On the flip side, cashback can feel a bit boring compared to the thrill of building up points toward a big reward. And if the cashback percentage is low, it might not seem worth it for customers who want a more exciting incentive.
So, Which One Should You Choose?
Honestly, it depends on what kind of shopper you are—or what your customers want if you run a dispensary. If you like seeing rewards add up and don’t mind waiting for a bigger payoff, points can keep you engaged and loyal for longer. But if you’re all about keeping things simple and getting your discount sooner, cashback is probably the way to go.
Some savvy dispensaries are mixing it up by offering both—letting you earn points on certain products and cashback on others. This gives you the best of both worlds and can appeal to a wider range of shoppers.
The Bottom Line
Whether you go for points, cashback, or a combo of the two, the real winner is a rewards program that’s clear, easy to use, and actually gives you value. Because at the end of the day, you deserve to get a little something extra for being a loyal cannabis customer—and your dispensary should make sure you know exactly how to get it.